The world tour celebrating the 100th birthday of the late founder of Lamborghini sports cars will make its
first pit stop in the U.S. at the Marconi Automotive Museum (1302 Industrial Drive, Tustin) in the form of a
fundraiser to help feed and house Southern California's "motel kids." Tickets for the birthday gala, which
will be held on Sunday, August 28, are $ each and can be purchased by visiting ?. Funds will benefit
Caterina's Club, a nonprofit that helps children whose families are forced to live in cramped, crime-ridden
The evening will start at 5 p.m. with a cocktail reception during which guests will view Lamborghinis
specially selected for the event along with the rest of owner Dick Marconi's multi-million dollar car
collection. They also will have an opportunity to meet scion Fabio Lamborghini, nephew of the founder who is
executive director of the Ferruccio Lamborghini Museum in Bologna, Italy.
"Bruno is very well known in Italy for his incredible charitable work so when we decided to embark on a
centennial celebration to honor the legacy of the legendary Ferruccio Lamborghini, we wanted to start it here
in Orange County and make it a benefit for the children," said Lamborghini.
Ferrucio Lamborghini was born in Creazzo in the province of Ferrara, Italy in 1916. Before he launched the
luxury sports car line that bears his name, he designed and manufactured tractors from reconfigured surplus
military machines. He later expanded into other ventures including manufacturing air-conditioning and heating
systems. An avid car collector, he was confident that he could improve on the design and manufacture of
existing luxury sports cars by starting his own line, which he did in 1963. The company's logo features a
bull, a reference to Ferruccio Lamborghini's zodiac sign (Taurus) and many Lamborghini models have names
relating to bulls or bullfighting. He died in 1993 at the age of 76.
Through Caterina's Club, Serato feeds some 2,000 children each day. More than 1 million meals have been
served so far and the need keeps growing. His influence has extended far beyond the local area to include
Chicago, New York, Texas, Mexico and Italy.
He has extended his mission by moving these "motel families" into permanent housing. While many of the
families are working and able to pay the monthly rent for their own apartments, they cannot afford the first,
last and security deposit required at the onset. He has already helped hundreds of families escape motel
living by finding them apartments of their own and their lives have improved considerably.
His newest endeavor is working with the Anaheim School District to establish the Hospitality Program, which
seeks to divert high school students from gangs and other bad influences by teaching them about the food,
hospitality and service industries. The students receive hands-on experience and even paid internships in
these areas so that they can explore careers in the field following graduation.
For his humanitarian work, Serato has earned international publicity including profiles in People Magazine,
"CBS Evening News" and newspapers and magazines the world over. Among his many honors is being named a CNN
Hero, being knighted by the Italian government, receiving a papal blessing from Pope Francis, getting a
humanitarian award on the steps of the U.S. Capitol, being honored by the Good News Foundation and receiving
numerous proclamations, Man of the Year awards and other forms of recognition — all of which he accepts
to generate public awareness of the needs of our most vulnerable population — our children. For more
information, visit www.caterinasclub.org.